Elisa Do

Selected Work

Design

Levelet — Social Habit Tracker

  • A mobile app UX case study designing a gamified, social habit tracker where users raise a virtual creature by completing their habit goals.
  • Led user interviews and empathy mapping to uncover what keeps people motivated, then built personas, low-fi wireframes, and a Figma prototype.
  • Ran moderated usability testing and translated feedback into a high-fidelity design with its own visual system.
Levelet level-up screen celebrating progress with the message Evelyn levelled up